I have a friend who’s very good with repairing appliances. He’s really good to the point that people just hire him instead of the corporate big wig repairers because he’s that good and he charges less. He even gives out free services to loyal customers. On one fateful day, he broke his good arm when a huge pipe fell on it whilst repairing a furnace. It took him a few months before he could go back working but it was no longer the same anymore. He had a hard time gripping the tools, so he decided to retire (at a ripe age of 48 years).
Thankfully, he never lost use of his fingers and he found out that he was still able to type. One afternoon, he stumbled on an article that depicted how to fix a leaking water heater the wrong way. He left a comment and the day after, people followed his advice instead of the article. This is what made him decide to create an outlet for his authority as an appliance repairer.
A fortunate turn of events
Now he runs a blog that contains everything he knows about appliance repair, but this time, he is sharing his knowledge to the people who used to be his clients and to people from all over the world. He also created his own eBook on how to repair common appliances at home that he sells on his own website for a very small price (it’s like paying for his services permanently).
So what did he do?
First, he created a blog using WordPress and from there, he built his content on how to repair the common appliances at home. His first article was a comprehensive guide to fixing a leaking water heater and covered every common problem that was associated with a leaking water heater and provided the adequate solutions to the problems. Soon he created more content that covered the basics of repairing appliances, like how to detect water heater leaks and how to check for faulty outlets. He hit a plateau where he could no longer write articles because he ran out of ideas.
Then the questions started coming in like “how to fix an electrical outlet” or “how to repair a broken condenser” and so on. He got more ideas to write about and he was overwhelmed by the people who read his articles and soon he asked another friend to help him with video production. He then created videos on how to fix appliances that was too difficult to put into words. He garnered a small reputation within a few months and a year after that, he released his first eBook. He used his monthly sales to expand his new business and add more content. He already has his own YouTube channel and he posts what he know about appliance repair on a weekly basis.
Fast forward to today, he now owns one of the most reliable home appliance repair blogs in the world.